WPForms vs Gravity Forms: Which form plugin is best?

Forms have become an integral part of websites.

For starters, they encourage users to interact with your business. “Forms not only make your life easier, but they improve the user experience when implemented correctly,” writes the team at the Technology Therapy Group

Forms also provide a means for collecting valuable consumer feedback that you may not otherwise be able to get. That data helps you keep a finger on the pulse of your customers and on performance, both of which are invaluable to the success of your business.

“Taking a proactive approach to collecting customer feedback ensures you never stray too far from the needs of your community, even as those needs evolve,” writes Elizabeth Wellington for Help Scout.

So, how do you add forms to a WordPress website if you aren’t a developer and know nothing about coding? You do it by using a form builder plugin, of course.  

While there are a number of different plugin options for WordPress, the general consensus is that your choice boils down to WPForms vs Gravity Forms. Here’s a side-by-side comparison of their pricing and key features to help you choose the one that’s best for you.

Pro Tip

Haven’t found what you’re looking for? Try Jotform’s free form builder to add a form to WordPress in minutes.

WPForms vs Gravity Forms: Pricing 

Before we get into the features, let’s look at the pricing structure for each. 

WPForms’ pricing breaks down into four tiers, with introductory and renewal prices as follows: 

  • Basic: $39.50 for the first year and $79 per subsequent year 
  • Plus: $99.50 for the first year and $199 per subsequent year
  • Pro: $199.50 for the first year and $399 per subsequent year
  • Elite: $299.50 for the first year and $599 per subsequent year

WPForms also has a free version, WPForms Lite. The features you have access to are limited with this version, but you can create basic forms.

There’s also a money-back guarantee that allows you to try the tool for two weeks. If you don’t like it, you get 100 percent of your money back.

Gravity Forms’ pricing breaks down into three tiers:

  • Basic: $59 per year
  • Pro: $159 per year
  • Elite: $259 per year

While there isn’t a trial period or a free version, you can demo the tool before committing to purchasing a license. 

Pro Tip

Alternatively, Jotform offers a free plan that allows you to create forms that you can embed into WordPress sites.

WPForms vs Gravity Forms: Key features

While they share similar features, each tool is stronger in certain areas. It’s up to you to find the balance between usability, functionality, and customization that suits your needs based on the strengths of each. 

Usability

Users consider both options to be beginner-friendly and easy-to-use tools, even if you’re a complete novice when it comes to website development. That’s because they both offer drag-and-drop functionality that lets you easily build any kind of form with a wide range of field types. 

Pro Tip

Jotform’s responsive drag-and-drop functionality makes it easy to create forms that you can embed into your WordPress site.

Access to prebuilt form templates

In the WPForms vs Gravity Forms tug-of-war, WPForms has the edge when it comes to providing prebuilt templates. With over 300 templates to choose from, you don’t have to start building your forms from scratch, and you can customize them to fit your needs. 

Pro Tip

Jotform offers over 10,000 prebuilt form templates to make form building quick and easy.

Form fields selection

Both plugins have a large selection of form field options to choose from, including single-line text fields, paragraph text fields, drop-down lists, checkboxes, and multiple choice fields. There are some differences between them, though. 

For example, WPForms has a ratings field that Gravity Forms doesn’t offer, while Gravity Forms has an easy-to-use “Other” option in the multiple choice field that WPForms doesn’t have. 

Pro Tip

Jotform offers all of the fields in both of these plugins combined, making it a more comprehensive tool.

Options for add-ons and integrations

Both tools offer add-ons and integrations, but Gravity Forms has a much broader range that allows you to create more complex forms. Where Gravity Forms has the advantage is with its integrations — it integrates with more than 15 email marketing services, nearly twice the number that WPForms offers. A couple of the unique add-ons for Gravity Forms include Pipe Video Recording and Image Hopper. 

The integrations and add-ons you can access also depend on the plan you choose for either tool. 

Pro Tip

Jotform has over 100 different add-ons and integrations, and users of the free plan have access to them.

When you’re comparing WPForms vs Gravity Forms, keep these pricing structures and features in mind. They can help guide you in the right direction based on your needs. Both plugins allow you to create highly customized forms, so pay close attention to the fine print on what each offers. 

And remember, Jotform has a free plan that lets you do as much as each of these paid tools do, so you can easily create customized forms and embed them in your WordPress site. Ari Denial at Website Planet puts it this way: “Jotform is an easy-to-use form builder that packs in tons of features and thousands of templates — great whether you’re a beginner or more advanced user.”

This article is originally published on Jan 05, 2022, and updated on Jul 26, 2022.

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