Your restaurant has glowing Tripadvisor reviews, but here’s the problem: people have to visit the platform to see them. If reviews are not visible on your restaurant’s WordPress website, prospective customers must rely on third-party platforms to learn more about your business. But what if you could embed Tripadvisor reviews on WordPress?
You can — with a bit of extra effort. WordPress doesn’t have a native Tripadvisor review integration, which means you’ll need a workaround. The simplest method is to install a third-party WordPress Tripadvisor Reviews widget. With the widget, you can add Tripadvisor reviews to WordPress and customize their appearance.
Other options include manually inserting reviews or using a link-based method. We’ll cover each alternative in this guide, with step-by-step instructions on how to implement them.
Before getting started, know that Tripadvisor is a little stricter about sharing reviews than other platforms. It’s a good idea to review their Terms and Conditions to stay compliant. Some no-nos that you’ll want to avoid include
- Scraping reviews directly from Tripadvisor
- Embedding unofficial frames that claim to be “Tripadvisor embeds”
- Modifying review text
- Hiding visible Tripadvisor branding
For a safe, widget-based approach to display Tripadvisor reviews on WordPress, Jotform’s Tripadvisor Reviews Widget is your go-to option.
Option 1: Use a Tripadvisor reviews widget for WordPress (safe and free)
Want a headache-free, reliable tool to embed Tripadvisor reviews on WordPress websites? Choose Jotform.
Jotform’s Tripadvisor Reviews Widget integrates directly into your WordPress site, no extra coding or plug-ins required. Reviews display dynamically in the layout of your choice. You can also customize widget colors, typography, and spacing.
The Jotform widget is responsive, so the display adjusts to your visitor’s screen size. It supports smartphones, tablets, and desktops for easy readability.
Best of all, the Jotform Tripadvisor Reviews widget is free. You don’t have to sign up for a paid plan to use it. Jotform offers a robust suite of features you may want to check out, especially when making a website.
To start the Tripadvisor Reviews WordPress integration, take these steps.
1. Create a Jotform account
Sign up for Jotform to get access to the Tripadvisor Reviews widget.Again, it’s available with the free plan so you don’t need a paid account.
After activating your plan, navigate to the Tripadvisor Reviews Widget on the platform. Paste your company’s Tripadvisor business link into the Source field to connect your Tripadvisor reviews.
2. Customize the widget layout
Decide on a layout for the Tripadvisor Reviews widget. Options include
- Carousel
- Slider
- Badge
- Grid
- List
- Masonry
You can enter a title, choose between light and dark themes, and set up navigation arrows for customers to click on. Other options include a customizable call-to-action (CTA) button and review settings. The widget automatically pulls your strongest customer feedback into your site, but you can define whether you want to display ratings or the number of reviews.
3. Get the embed code
Wait for Jotform to generate the embed code based on your widget settings. When it’s ready, copy the code and place it on your website. After saving the changes, your Tripadvisor reviews will appear to website visitors.
If you want the Tripadvisor reviews to appear on multiple website pages, make sure to paste the code on your desired pages. For instance, you could include Tripadvisor reviews on your home page, about us, and services page.
Why this works:
- The Jotform Tripadvisor Reviews widget automatically syncs reviews to your WordPress website.
- The widget is user-friendly and won’t cause page bloat. You don’t need any coding knowledge to set it up. That’s a benefit for anyone in the early stages of learning how to use WordPress.
- You retain full control of the widget layout and color scheme. Additional settings let you manage the CTA and Tripadvisor review display.
Option 2: Manually add Tripadvisor reviews to your WordPress
Maybe your Tripadvisor listing is new, and you only have a few reviews. Or, perhaps you prefer more control over the customer feedback you show on your site. Whatever your reason, there is a way to integrate specific reviews into WordPress.
In this method, you’ll copy the reviews you want and include them as testimonials on your WordPress site. Here’s how to do that.
1. Navigate to your Tripadvisor business listing
Open the Tripadvisor website and find your business. Read through the reviews and decide which ones you want to share on your WordPress website.
2. Open your WordPress site
Log in to your WordPress website under the administrator account. Then, click on Appearance. If Editor appears, you have a block theme. If that option isn’t listed, you’re using a classic theme. Take the appropriate steps based on your theme type.
Block themes
- Navigate to the dashboard. Click Posts > Categories.
- Beneath Add New Category, enter a title (like Testimonials).
- Click Add New Category.
- Return to the dashboard. Click Posts > Add new post.
- Write a title for your review. Then copy the Tripadvisor review into the editor.
- Open the post settings sidebar to customize the testimonial appearance.
- Click Publish to complete the entry.
Classic themes
- Navigate to the dashboard. Click Settings > Writing.
- Locate Content types and check the box to Enable Testimonials for this site.
- Return to the dashboard. Click Testimonials > Add new testimonial.
- Enter the Tripadvisor reviewer’s name and testimonial into the editor.
- Click Publish to complete the entry.
Keep in mind that manual testimonials are static. When new reviews come in, you’ll need to manually update the page to stay current.
Why this works:
- The manual method lets you show Tripadvisor page reviews on WordPress without any third-party integrations.
- You retain complete control over which reviews appear on your site.
- You can combine reviews from multiple sources (Tripadvisor, Google Maps, Facebook) in one place.
Option 3: Link to your Tripadvisor reviews
Not ready to perform a full-fledged Tripadvisor reviews WordPress integration? Consider linking to your reviews directly from your website. This option won’t display customer feedback on your web page, but it still builds trust with your audience. Here’s how to do it.
1. Find your Tripadvisor review page link
Navigate to the Tripadvisor website and find your company. Copy the link to your business profile.
2. Log in to your WordPress site
Access your WordPress account and navigate to the page you want to link from.
3. Insert the hyperlink
Review the page and highlight the text you want to link. Click the link icon in the toolbar and paste the URL to your Tripadvisor page. Click Submit > Save to save your changes.
Why this works:
- This method doesn’t require any significant updates to your website format. It’s an easy way to add reviews without site revisions.
- You can link to Tripadvisor reviews from any published page on your website, including blog posts.
- Linking to your organization’s Tripadvisor reviews shows customers you value transparency.
Expand your WordPress capabilities with flexible widgets, not heavy plug-ins
Jotform’s Website Widgets are the fastest way to add social proof to WordPress. They’re customizable and easy to use, even if you’re not an experienced website developer.
Besides our Tripadvisor reviews widget, we offer other tools to engage your website visitors. A favorite is our AI Chatbot, which automatically answers common customer inquiries using your in-house support documents.
Need help collecting customer contact information or feedback? Try our form widgets. We have over 20,000 templates to choose from, but you can also customize your own form from scratch.
With Jotform Website Widgets, you won’t have to worry about third-party plug-ins that cause website bloat. Our widgets work across all WordPress themes and builders, so they won’t introduce compatibility issues.
Websites are endlessly customizable, and there are a lot of opportunities for you to integrate tools that build customer trust, increase engagement, and encourage more conversions. Explore Jotform’s library of free website widgets to find tools that support your business.
This article is for small business owners, freelancers, creators, local service businesses, restaurants, and marketers using WordPress who want to build trust, improve conversions, and showcase Tripadvisor reviews on their website without using plugins or code-heavy solutions.
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