SurveyMonkey vs Google Forms

You probably already have a Google account. And if you use any of the apps in Google’s suite of tools, picking Google Forms to collect information or field a survey may seem like a no-brainer.

But maybe there’s a better solution out there. In fact, SurveyMonkey is one solution that might just take the prize. Let’s take a look at both options to help you make an informed decision about which is best for you.

Google Forms

As mentioned, Google Forms is the first choice for most beginners. It’s part of the suite of Google tools you probably already use, and there are some things that make it an appealing option. 

First, you can use it for free. It’s also easy and intuitive to learn, and it offers lots of options for intermediate to advanced users.

Google originally offered Google Forms as a part of Google Sheets in 2008. It eventually became its own standalone app in 2016. 

The problem with Google Forms is that it hasn’t added anything new or innovative for a long time. The base features are solid enough, but you can’t expect this app to grow much. 

Google Forms has a couple of nice features, though. For example, your forms are scriptable, meaning you can add automated tasks to them, and they tie in tightly with Google Sheets. Another plus is that Google Forms has dozens of plug-ins to enhance its capabilities. 

As mentioned, Google Forms is free, but if you want to use it as part of your business or enterprise, it’s available through Google Workspace, starting at $6 per user, per month.


SurveyMonkey is focused mainly on customer service, marketing, and other business solutions.

And in the business arena, SurveyMonkey really shines. It doesn’t just gather information through forms — it also helps you analyze that information.

SurveyMonkey has all the basic form elements you’d expect, but it also has mini templates for popular questions from different industries and use cases.

You’ll find one really helpful feature when you create a new form. SurveyMonkey offers the usual options to start from scratch or use a template, but it also has a tool that builds your form for you. 

Just answer a few simple questions about your use case to get started. After that, all you need to do is customize the form to your specific needs, and you’re ready to roll.

SurveyMonkey also plays nice with others. It has over 100 integrations and an API for building your own.

Investors have seen the value in SurveyMonkey and invested over a billion dollars in it. SurveyMonkey has an A+ rating with the Better Business Bureau and proudly displays a link to the report on its site. It seems safe to say that SurveyMonkey is a company you can trust with your business or enterprise.

The biggest drawback to SurveyMonkey comes in the way of cost. The most basic personal plan starts at $99 per month. The next plan up, oddly enough, costs $32 per month, but you have to pay for it annually. 

Team plans are more affordable, but you get charged per seat. 

Another option

As you can see from this article, Google Forms is a more general solution, while SurveyMonkey caters to a specific niche.

If you’re looking for a general solution with more bells and whistles, you could try Jotform. Our forms let you accept payments without needing a plug-in. We integrate nicely with tons of apps outside of the Google ecosystem. And we offer Jotform Tables, which gives you endless options when it comes to how you use and manage the data you collect from your forms.

This article is originally published on Oct 18, 2021, and updated on Oct 27, 2021.
Lee Nathan is a personal development and productivity technology writer. He can be found at

Send Comment:

Jotform Avatar
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Podo CommentBe the first to comment.