Google Surveys vs Google Forms: An updated comparison for 2024

Forms and surveys are excellent ways to gather data. Whether you’re conducting a customer satisfaction survey, sending a quiz to students, or polling your extended family about event RSVPs, forms and surveys can help you get insight from many people at once and make important decisions based on the data.


As of November 2022, Google Surveys has been discontinued.

In this article, we compare Google Surveys vs Google Forms and show you another option that might work best for you: Jotform.

Looking for the best alternative to Google Forms?

Looking for the best alternative to Google Forms?

Jotform’s full-featured form-building solution is mobile-friendly and has the most integrations in the industry. Use it to collect payments, automate workflows, gather leads, and more.

Start From Scratch

What is Google Forms?

Google Forms is a free, web-based form software that’s part of the Google suite of products, which also includes applications such as Google Docs and Google Slides. “Google Forms is a versatile tool that can be used for a variety of purposes,” says Scott Winstead, founder of My eLearning World, which covers all aspects of online learning, both in the classroom and in business settings. “For example, it can be used to create surveys, sign-up sheets, registration forms, and more.”

Google Forms is easy to use, especially for those who are already familiar with other Google software. It features an intuitive and user-friendly editor, so setting up simple forms and surveys in Google Forms doesn’t require any coding knowledge.

Google Forms has a number of helpful features, such as a drag-and-drop interface that you can use to reorder questions. It also has custom logic to branch questions, and it gives people the ability to add files as part of their answers. You can create privacy settings to control who can see and respond to the form. Plus, responses appear in real time, and Google Forms enables you to analyze the raw data or move it into Google Sheets to glean important insights.

“While Google Forms is a quick and easy way to create surveys, there are some drawbacks that users should be aware of,” warns Winstead. “Form responses are not always reliable; users have reported losing data due to bugs in the software.”

Pro Tip

Create powerful surveys and forms for your business for free with Jotform.

What is Google Surveys?

Google Surveys, which was previously known as Google Consumer Surveys, was designed for businesses to use when conducting market research. Typically, businesses used Google Surveys as an alternative to content paywalls. For example, online publishers used Google Surveys as a gateway to premium content, where users have to respond to questions in order to read the content they’re interested in.

“Google Surveys is a business product people use to either create a survey for market research or get paid to participate in market research by answering survey questions,” said Winstead.

Google Surveys enabled businesses to conduct market research quicker and more affordably than with traditional methods. It was easy to create a custom market research survey and share it through popular publisher websites, which helps them gather important data to make business decisions. Google Surveys helped organizations understand their data by converting it into simple charts and graphs.

Unlike Google Forms, which is free to use, Google Surveys charged fees based on the number of completed responses to your survey. This ranged from a few cents to a few dollars, and it depended on whether you were surveying a general group or a more specific group, such as people in a certain age group or postal code.

Jotform: A Google Forms and Google Surveys alternative

Jotform is an excellent Google Forms alternative that offers robust features to help you accomplish your data-gathering goals.

Unlike Google Forms or Google Surveys, Jotform comes with thousands of free templates for forms, surveys, quizzes, polls, and more, and they cover every business process you can think of. In addition, Jotform also includes hundreds of free templates for tables, so it’s easy to organize large amounts of data to glean important insights. Jotform also has the ability to accept payments from over 25 secure payment gateways.

Google Forms is a good option for simple forms, and Google Surveys used to be a great choice for market research. But Jotform can do both of those things, plus a lot more. With a robust feature set, thousands of templates, and an intuitive user interface, Jotform is an excellent alternative for creating forms and surveys.

Check out our Google Forms guide

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