Progressive web apps (PWAs) have been a game-changer in the mobile app field, particularly for small businesses that want to reach their customers through a mobile app without investing considerable resources.
Delivered to customers on their mobile device via an internet browser, such as Google Chrome, Firefox, and Microsoft Edge, progressive web apps behave almost entirely like a native app from an end user perspective.
Learn about the many benefits of progressive web apps to see if they are a good choice for your business.
Cost-effective deployment and maintenance
For many businesses, one of the barriers to developing a mobile app is the expense. It can cost upwards of tens of thousands of dollars for the initial development of the app, with an additional several thousand dollars in annual maintenance fees.
However, progressive web apps are significantly cheaper to develop and maintain, often about half the cost of a native mobile app. This removes the price tag barrier for many businesses and makes progressive web apps more accessible to smaller companies without a large development budget.
Function like native apps from a customer perspective
When it comes to developing mobile apps, considering the user experience is key. If your app isn’t intuitive and easy to use, it’s unlikely your customers and prospects will spend the time to figure it out. They will probably stop using your app and instead seek out a competitor app.
A key benefit of progressive web apps is that they behave just like native mobile apps, so end users don’t have to learn a new platform. They can access the PWA through a link, add it to their home screen, and access it just as they would a native app.
Speed and convenience
Native apps typically require a months-long development schedule, while PWAs can be developed and deployed within weeks. This is a significant advantage for businesses trying to maintain a competitive edge. If you can release your app before your competition, you’ll likely have a head start when it comes to prospects and customers using the app.
Positive effect on SEO
Progressive web apps can positively impact your business’s search engine ranking, making it easier for your business to build brand awareness, increase visibility, and be discovered by more people online.
However, to positively impact your SEO, the progressive web app needs to meet specific criteria:
- Mobile-first responsive design
- Fast load speed
- Be served over HTTPS
- Have cross-browser capability
The PWA also needs to be accessible offline. Once it has met these requirements, your PWA can begin to impact your keyword rankings in Google.
With native apps, businesses always run the risk that users won’t install updates. This can lead to a poor user experience, causing some users to stop engaging with the app entirely.
However, there’s no need to ask users to install an update with a progressive web app. Instead, the app updates automatically the next time the user opens it, meaning they always have the latest updates installed. This results in an optimal user experience that encourages them to continue using the app.
Progressive web apps have many benefits that make them a perfect choice for businesses of all sizes, particularly smaller ones.
Keep in mind that you don’t need to know how to code to develop a progressive web app — you can use one of the many no-code or low-code app builders available or work with a PWA development company. Just remember to prioritize your users’ experience to create an app they will be excited about using.