Multiple-choice survey questions are some of the easiest for respondents to answer. Survey takers can quickly read the question and choose the best option for them. Multiple choice survey questions are also beneficial for survey creators — for one thing, the responses are easier to analyze than those from open-ended queries.
But there’s still a science to writing effective questions, no matter how simple this survey style is. Follow this guide to learn how to develop effective multiple-choice survey questions.
The benefits of multiple-choice survey questions
There are several reasons to include multiple-choice survey questions when you’re trying to collect feedback.
The first thing to consider is how easy they are for people to answer. After all, you’re already providing the answers for your respondents — they just have to choose the one they agree with most. Multiple-choice questions can also increase survey completion because participants often keep clicking when they don’t have to stop or think about their responses. Higher completion rates can give you better, more statistically significant data of the topic you’re asking about.
Additionally, multiple-choice and other closed-ended questions are easier to review. You can extrapolate insights almost immediately from the results.
“When it comes to surveys, closed-ended questions are often better because they produce results that are easier to quantify and analyze,” says Chris Starkhagen at customer engagement platform involve.me. “Open-ended questions can be great for getting qualitative data, but analyzing this information takes significantly more time and effort as the answers can vary wildly.”
For example, if you ask 100 people about their favorite food in an open-ended format, you’ll have to read 100 different answers. Even if two people answer “pizza,” they could get flagged differently if one respondent responds with “cheese pizza” and the other responds with “thin-crust pizza.” However, if you list 10 popular foods and ask a multiple-choice question, you can immediately see which option reigns supreme.
Teams that are looking to get answers quickly and are surveying a large group of people often prefer multiple-choice survey questions for that reason.
Types of multiple-choice survey questions
There’s more than one way to create a multiple-choice question for your survey. The Jotform Form Builder provides several question types you can use depending on your overall goals. Here’s a look at some options.
1. Single option
With this question type, respondents can only choose one answer. In the example below, from Jotform in which a respondent can only choose one season.
2. Multiple options
With this format, respondents can select multiple options. For example, in the question below, someone can say they like both pepperoni and mushrooms on their pizza.
3. Dropdown options
Dropdown tabs are still considered multiple-choice questions because respondents have to select one option. In the question below, respondents can only choose one eye color.
In this format, respondents select a value on a scale to convey how they feel about something, for example. You can use it to determine what people feel strongly about to help you prioritize issues.
5. Star rating
This is another type of closed-ended question that asks respondents how they feel about something. The more they like a product, service, or experience, the higher the rating.
By adding different types of multiple-choice queries to your survey, you can add variety and keep respondents interested.
5 tips for creating effective multiple-choice questions
Just because multiple-choice questions are easy to create, it doesn’t mean you can rush through the survey-building process. There are still some best practices to follow when creating your queries. Here are a few tips to consider as you draft your survey.
- Avoid leading statements. To be useful, the data you collect should be objective. Be careful not to phrase questions so that they guide respondents to a particular answer.
- It’s OK to break down questions. It’s better to ask two or three simple questions instead of cramming several topics into one question. Never ask two things at once.
- Consider adding “Other” as an option. If you’re looking for responses outside the answer options you’ve provided, add an open-ended “Other” option.
- Group questions into categories. Respondents might get confused or frustrated if you try to cover multiple topics at once. Either send out short surveys on single topics or sort questions by topic.
- Use simple language. Connie Malamed, a learning experience design consultant, encourages people who develop multiple-choice questions to use a simple sentence structure and precise wording. “Words can have many meanings depending on colloquial usage and context,” she writes. The longer your questions or more ambiguous your phrasing, the more confused your survey takers may be.
There’s also an art to balancing multiple-choice survey questions with open-ended options. Both have a role in producing effective surveys.
The team at Proofed encourages survey builders to start with multiple-choice questions to get participant buy-in. Then you can add related open-ended questions toward the middle once respondents are committed to taking the survey.
Results-driven surveys with Jotform
Whether you’re new to the world of survey development or want to improve your completion rates, Jotform can help. Our templates make it easy to develop professional-looking surveys that are simple to share with customers, staff, and other respondents.
Learn more about our survey features and how we can help you.