How to embed a survey in a website

To collect as many responses to a survey as possible, you have to share your survey widely. There are many ways to do that, such as on social media or via email, but embedding it on your website is one of the most effective.

And with the right technology, embedding a survey on your website is a breeze.

Below, we show you step by step how to embed a survey on a website with Jotform. Whether you have a survey ready or you need to create one before you embed it, this is the article for you.

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Pro Tip

Embed your custom Jotform surveys on your website for free.

Why you should embed a survey in a website

Why go to the effort of embedding a survey in your website? Because it allows you to get instant feedback from people who have already expressed some interest in your organization by visiting your site.

The customer research survey is one of the most popular types of content to embed on a website, and major brands regularly opt for them, writes Jeff Cardello at web design platform Webflow. For example, he says, “Zappos offers a survey on their business website that isn’t too long, asking only the important questions they’d like to know the answers to.”

Response rates are typically much higher when you embed surveys in your website, as it doesn’t take much effort from respondents to fill them out, says the team at A/B testing platform VWO. “This is because,” they write, “unlike sending surveys through email that involves multiple steps (opening the mail, accepting the survey invite, landing to another web page, and then filling the survey), website surveys appear on the same browser or page that a visitor is already on.”

Higher response rates can result in better, more in-depth feedback.

How to embed a survey in a website

Embedding a Jotform survey on your website is easy. Just follow the steps below.

  • Start by creating a survey if you haven’t already. We offer a complete guide to creating a survey to help you get started.
  • Next, go to the Publish tab in Jotform’s Form Builder.
  • Click Embed in the left sidebar.
  • Click the green Copy code button.
  • Paste the code into your web page where you want the survey to display.

Regardless of which platform you use to host your website, the process is largely the same.

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What makes Jotform a great tool for creating a survey

If you haven’t created a survey to embed yet, consider doing it with Jotform. Our platform makes it easy to get started, with over 800 free survey templates to choose from. Our drag-and-drop functionality allows you to easily customize any template to meet your needs.

Design your survey your way with a range of format options. You might choose a classic design, where all your questions are listed on a single page. Or you could go with Jotform Cards, which lets you ask one question per page — a great way to improve your response rate.

Whichever form of survey you use, the information provided by your respondents is always secure with Jotform. Surveys are protected with a 256-bit SSL connection. Forms are also compliant with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

You can improve your response rate even more with conditional logic, which lets you personalize surveys based on each respondent’s answers. Conditional logic is also a fantastic way to drill down and get more relevant information from respondents.

All Jotform surveys are also mobile-responsive. Sonia Gregory, CEO at branding agency FreshSparks, says a responsive layout means you guarantee the best user experience possible for each respondent, with increased reach and a consistent experience for users on phones and tablets. Additionally, Gregory notes that “a responsive web design increases visibility on search engines — because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.”

Once you’ve embedded your survey in a website, making sense of the feedback you receive is the next essential step. Again, Jotform offers the perfect tools. Jotform Tables make it easy to organize and analyze responses, and Jotform’s Report Builder turns responses into clear, professional reports. You can even create easy-to-download PDFs in a couple of clicks — it’s just as simple as embedding surveys in your website.

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