Do even more with the updated Jotform + Salesforce integration

Do even more with the updated Jotform + Salesforce integration

When it comes to customer relationship management, Salesforce is the preeminent CRM solution on the market. In fact, IDC found that in 2019 Salesforce increased its market share by more percentage points than the other top CRM providers combined. Almost synonymous with the phrase CRM itself, Salesforce is well known for a feature-rich platform that helps you manage all of your customers and leads.

Jotform and Salesforce have been integration partners for almost 10 years, and we’re really excited to announce our latest update! Now, our customers can enjoy more diverse functionality within the Salesforce ecosystem so they can be even more productive.

Pro Tip

Jotform is available in Salesforce AppExchange, making it easier than ever to streamline data collection and automate workflows — without switching platforms.

Youtube Embed Poster: ZJPi9jo4iQk

What is a Salesforce integration?

Put simply, a Salesforce integration is a function that connects your Salesforce account to another system. This means that your CRM data on Salesforce can be directly linked to whatever other software you’re using as long as it hosts an integration.

With Jotform’s Salesforce integration, you can use Jotform’s highly customizable online forms to collect company leads, contacts, and account information and record that data automatically in your Salesforce CRM. You’ll also be able to automatically prefill forms in Jotform with Salesforce data, so the integration can both streamline your workflow and give your customers a better user experience.

Why is a Salesforce integration important?

Although Salesforce has a wide range of features and products, you’ll likely still have other needs that won’t be covered with just a CRM. For example, if you need to securely back up your customer data, then using a Salesforce integration with Dropbox would be useful.

And of course, it’s always important to optimize your work processes so your customers get the best service possible.

By using a Salesforce integration, you can get the best of both worlds. With the Jotform-Salesforce integration, you get both the vast CRM capabilities of Salesforce and the powerful automation tools of Jotform. What’s not to love?

The benefits and limitations of Salesforce integrations

When you integrate other software with Salesforce, you can avoid busywork that takes you away from more important tasks. With integrations, you can seamlessly collect data from multiple sources. You can also expand the functionality of the Salesforce platform to fit your needs.

Data analysis also becomes a breeze, since you can see all your information in one place. You don’t have to constantly switch between apps to see all your data.

On the other hand, using integrations can present some issues. Since you’ll have data stored in two or more connected platforms, you might be more vulnerable to data security issues if one of the platforms experiences a data breach.Fortunately, Jotform developers have worked hard on maximizing security, so you can trust you’re in safe hands with our Salesforce integration.

Use cases for the Jotform-Salesforce integration

You can use the integration for tasks related to

  • Event management
  • Lead generation
  • Surveys
  • Online order management
  • Patient intake
  • Donor management

Jotform-Salesforce integration requirements

Before you try to implement a Jotform-Salesforce integration, there are a few things you need to know about and prepare.

First things first: You’ll need both a Salesforce account and a Jotform account. Luckily, you can sign up for Jotform for free.

The integration works on Salesforce’s Sales Cloud, which is included with a Salesforce Starter plan. As for the Jotform side of things, you can get started with our Salesforce integration with a free account. You’ll only need to upgrade to a paid plan if you need a higher limit on forms and form submissions.

What’s new with the Jotform–Salesforce integration?

Our product development team conducted feedback sessions with shared customers to gather their requests for the essential updates that would improve the integration workflow. As a result, we improved areas like user experience and form and field functionality, as well as increased record integration capabilities to maximize the current features within Salesforce.

As always, you can automatically sync your Jotform submissions to your Salesforce account to add new contacts and leads. Now it’ll be easier than ever to do so.

Here are the highlights of the new features:

  • All standard and custom objects in Salesforce are now supported. This was one of the top requests from our users.
    • Standard objects are objects included with Salesforce, such as Account, Contact, Lead, and Opportunity.
    • Custom objects are objects that you create to store information specific to your company or industry. They are unique to your organization and provide a structure for sharing data. For example, if you work in HR, you might build a custom object that stores information about the software certifications of employees.
Image emphasizing support for all Salesforce objects, mentioning user requests, and defining standard objects like Account, Contact, Lead, and Opportunity
  • There are now both Find existing record and Create a record actions.
    • Find existing record allows users to find a record and link it to another action. For example, Accounts can have multiple Contacts in Salesforce. When you create a Contact record, you can link this Contact to an Account by using the Find existing record action. Additionally, users can define criteria to find a record.
Screenshot depicting 'Find existing record' action, illustrating linking a Contact to an Account in Salesforce and the ability to set criteria for record search
  • You can set as many of these actions as you need, and you can create multiple records for each form submission. The Account ID field links a Contact to an Account. You can retrieve the Account ID from the Find existing record action.
Image highlighting setting multiple actions, creating multiple records per form submission, and using 'Account ID' to link a Contact to an Account via 'Find existing record' action

Step-by-step login instructions

If this is your first time integrating Salesforce with Jotform, you can set up the connection from the Settings section of the Jotform Form Builder. Open the Integrations menu on the left side, search for Salesforce, and select the integration.

Image depicting first-time Salesforce integration setup in Jotform Form Builder via Settings and Integrations menu

Under the Authentication section, click the green Authenticate button to link your Salesforce account. If you have already linked your Salesforce account, you can select it from the dropdown.

Screenshot showing the 'Authenticate' button in the Authentication section for Salesforce account linkage, with a dropdown for previously linked accounts

Once you’ve connected your account, choose one of the following options: Create a record or Find existing record.

Image highlighting options to 'Create a record' or 'Find existing record' after connecting a Salesforce account

Select the type of data to transfer from the form. All standard and custom Salesforce objects are allowed.

Screenshot displaying options to choose data types from the form, supporting all standard and custom Salesforce objects

Map your form questions to the data fields in Salesforce.

Image showcasing the process of mapping form questions to Salesforce data fields

Also, you have the option to check for duplicate entries. We recommend selecting Update record. Alternatively, you can use Salesforce fields to check for duplicates. If a record is found, it will be updated automatically. Otherwise, a new record will be created.

Screenshot highlighting options to check for duplicates, with a recommendation for 'Update record' and usage of Salesforce fields for duplicate checks

Once the integration is set up, all form submissions will automatically be sent to your Salesforce CRM. There, you’ll see the Jotform data, whether it’s an account or contact.

Image depicting automatic form submissions to Salesforce CRM post-integration, displaying incoming Jotform data as accounts or contacts

For additional information on how to set up your Jotform integration with Salesforce, be sure to check out our help guide.

Jotform is now on Salesforce AppExchange!

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Jotform is now on Salesforce AppExchange!
Chris is a Content Marketer and Creator at Jotform with a wealth of experience in online marketing, content marketing and people management. He's a lover of words who believes writing can be a force for positive outcomes both in business and in life. In addition to writing for Jotform, Chris has contributed to software blogs including Hubspot, AWeber and Atlassian. Chris's work has garnered an international industry award (PMA) and was recognized by PerformanceIN for being a top traffic driver in 2017. Chris is passionate about travel, film, design and great food/wine and he writes about them on his site You can reach Chris through his contact form.

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