Typeform vs Google Forms

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Typeform is a form creation tool that focuses on delivering beautiful, elegant forms. The goal behind that focus is to make forms more appealing — and lead more people to fill them out. 

Google Forms, on the other hand, is a spartan but highly functional form creation tool. It makes form creation easy, accessible, and free. It lacks a lot of the bells and whistles associated with more modern options, but it still does its job well.

That comparison alone may be enough to help you choose between the two. If you’re still on the fence, let’s break things down further to help you choose the best form tool for your needs.


Typeform lets you create eye-catching and elegant forms. Its forms are easier to fill out because they don’t overwhelm people — they only present one question per page. 

Even the templates Typeform offers have a nice aesthetic. They all look like something a high-end, modern web designer would charge you a lot of money for.

Adding questions is a smooth process, thanks to the clean and minimal interface. Typeform also provides question logic options and variables that allow you to create sophisticated forms without doing any coding.

Another nice feature of the forms is that people can fill them out using keyboard shortcuts. For example, letters of the alphabet let you select options, and the enter key will let you move on to the next question. The shortcuts aren’t hidden away either. They’re integrated cleanly with the interface.

You may run into a problem with Typeform’s free tier — it has some limitations. Typeform will let you play with its premium features at least, but you can’t publish forms that use them without a paid plan.

Typeform’s free plan lets you build an unlimited number of forms, but each form is limited to 10 questions, and you can only collect 10 responses per month. The least expensive paid plan costs an individual $25 per month, billed annually. But it still doesn’t give you all of the features. To remove Typeform’s branding from your forms, you’ll need one of the higher tier plans, starting at $50 per month, billed annually.

If beauty is what matters most to you, no matter the cost, Typeform is an excellent solution.

Google Forms

Back in 2006, Google created an amazing suite of tools to rival Microsoft Office. Those tools were free and available through the internet. That meant no bloatware to install and the freedom to access your documents through any device with a browser.

Two years later, Google released Google Forms to support its Google Sheets offering. Google Forms was one of the first tools to allow users to gather info with digital forms. Google has added a handful of features since then, like custom themes, plug-ins, and uploads. 

During that time, a lot of other tools that focus solely on creating forms have hit the market. Unfortunately, Google Forms hasn’t done the best job of keeping up with them.

Still, the Google Forms interface is clean and modern because it uses Google’s Material Design specifications. Its lack of complexity actually works in your favor, making it easy and intuitive to learn.

Google Forms has some great plug-ins that extend the product’s capabilities, but it doesn’t offer integrations beyond Google Sheets. However, there are a lot of tools that integrate well with Google Sheets, so that’s not too big an issue.

It’s important to remember that Google Forms is free for life. Since you probably already have a Google account, the barrier to entry is very low.

Check out Jotform’s detailed guide about: How to use Google Forms

Another powerful option 

Typeform looks fantastic, and Google Forms is tried and true. But what if storing your form data in a spreadsheet just isn’t good enough?

If you want your forms to be part of a larger collection of tools — like a customer relationship management (CRM) system, for example — you should probably go with a solution that can do that for you. Jotform is one of those solutions.

Jotform Tables saves your data in a powerful sheet that you can connect to other data sheets, much like Airtable. It gives your forms more power, options, and flexibility than any other form tool.

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Lee Nathan is a personal development and productivity technology writer. He can be found at leenathan.com.

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