How to Add Trustpilot Reviews on Your Website

Jotform makes it easy to add Trustpilot reviews to your website so visitors can see real customer feedback right away. With the Trustpilot Reviews widget, you can quickly pull in your reviews, customize how they look, and embed them on your site without any coding.

This setup helps you build trust, boost credibility, and keep your site more engaging by showing real experiences from your customers. It’s a simple way to turn positive reviews into stronger first impressions and better results.

Before your reviews can appear on your website, you’ll need to generate your embed code from Jotform Trustpilot Reviews widget first. Don’t worry—it’ll only take a few clicks, and once you copy the code, you’ll be ready to add your Trustpilot Reviews anywhere on your site. You’ll just need to do this:

1. Go to the Trustpilot Reviews widget page, and in the Edit Widget section on the left, enter your Trustpilot URL in the Trustpilot URL field.

If you’ve previously created a Trustpilot Reviews widget, you’ll see the screen below when you open the widget page. To set up a new one, just click on the Create New Widget button to access the configuration screen and start customizing it.

2. Then, set up these things:
   • Full Width — Toggle it on to expand the widget across the full width of your page, or toggle it off if you want to customize it manually.
   • Layout Options — Select the layout that best fits how you want the reviews to appear on your page.
3. Now, click on Continue.

4. Next, depending on the layout you chose, you’ll see this list of settings you can configure:
   • Dark Theme — Use the dark version of the widget layout.
   • Title — Set the title that appears at the top of your widget.
   • Navigation Arrows — Show arrows so users can navigate through the reviews.
   • Pagination — Display pagination controls below the widget.
   • Jotform Branding — Keep the Jotform branding visible in the widget. 
5. Then, click on Continue.

6. Next, configure these things:
   • Widget Header — Show a header above your widget.
   • Header Title — Add a heading for your widget.
   • Review Details — Check the details you want to display, such as Rating and Number of Reviews.
   • CTA Button — Show a call-to-action button for user actions.
   • Button Text — Enter your button text.
   • Button Color — Select your preferred button color.
   • Text Color — Select your text color.

7. Then, scroll down to the bottom and continue to configure this thing:
   • Review Fields — Choose the fields you want to display, such as Photo or Name.
8. Now, click on Try it on Your Website for Free.

9. Finally, in the Embed window that opens, click on Copy Code and you’re done.

You can also click on the icons on the bottom-left side of the Embed window to view the steps for embedding your widget on these platforms:

• HTML
• Shopify
• WordPress
• Wix
• Ghost

And that’s it! Your Trustpilot Reviews widget is now set up. You can now paste this code into your website, where your reviews will display automatically and update in real time. Take a look at the screenshot below to see how it appears on a demo website.